Rewards - About - Brumby's Bakery


This page contains frequently asked questions for our Brumby’s Rewards program! To view the answer to a question, simply click on the question title and the answer will appear below. If you have any questions please get in touch with today!  

There are 3 ways to sign up for Brumby’s Rewards:

  1. Sign up at your local Brumby’s store by providing your name, mobile and/or email at the till.
  1. Download the Brumby’s Rewards App from the iTunes App Store or get it from Google Play on your smartphone or device and register.
  1. Grab a physical Brumby’s Rewards card and you can join via the website at

A copy of the Brumby’s Rewards Terms & Conditions is available at your Brumby’s store. Please note that you are not registered until you complete your details and agree to the Terms & Conditions during the registration process.

As a Brumby’s Rewards member you will 7.5% credit on all purchases in-store. This credit is known as ‘Brumby’s Bucks’. Your Brumby’s Bucks balance will be shown on the home-screen of the App or online when you log into your account.

You will also receive a free Brumby’s Bread Loaf as a sign-up reward. Brumby’s Rewards members receive birthday rewards, member only benefits, deals and information about Brumby’s promotions.

No, it’s free to join!

Under the Brumby’s Reward program, customers can only redeem up to $10 at any one time.

Yes, if you do not register you will not receive benefits offered under the Brumby’s Rewards program including a free Bread Loaf or free Finger Bun birthday. If you do not register online you can still accumulate Brumby’s Bucks points and redeem Brumby’s Bucks.

The Brumby’s Rewards App is available via the App Store or Google Play. Search for Brumby’s Rewards and follow the prompts to download.

Easy. Once you have downloaded the App, simply follow the prompts to set up your account. You will be required to provide personal information in order to create your account such an email address and your birthday.

No. You can choose to sign up via the App or online. Whichever option suits you best. If you register through the App you will not receive a physical card.

You will receive a notification in the App that you have a free Brumby’s Loaf waiting for you to redeem. Look for a notification against the Rewards icon. Make sure you have notifications turned on so you do not miss out on any free products or rewards! You will receive a notification in the App that you have a reward waiting for you to redeem. Look for a notification against the Rewards Icon. Click on the sign-up reward, then Open Card. Present this QR code to the Team Member when redeeming your free bread loaf. Make sure you have notifications turned on so you do not miss out on any free products or rewards!

Under the Brumby’s Reward program, you can redeem up to $10 at any one time. This is at your store’s discretion so may wish to check with them what they offer.

We recommend it. As part of the Brumby’s Rewards App you will be notified when you have a free Brumby’s Loaf or regular Hot Beverage, along with any exclusive deals, offers or promotional information.

Your rewards balance can be checked via your App under rewards or view your account online via the Brumby’s Bakery website.

You sure can. Go to the ‘My Account’ section and follow the prompts to update your details where necessary.

It’s all good. Simply download and reinstall the App again and sign in to view your details. Any information is saved against your account details.

Any Brumby’s purchase you make at Brumby’s will earn Brumby’s Bucks.

No, unfortunately, the App needs to be presented at the beginning of the transaction for rewards to be accumulated.

The FREE Birthday Reward is available to customers who provide their birthday upon online Registration. You will receive your birthday at the beginning of your birthday month. Your birthday reward will be valid for 30 days from the birth date provided.

Yes, you can. However, by doing so you will not be notified of any free rewards, benefits or upcoming promotions. If you wish to be removed from marketing communications, either email

 or login to your account online or via the app and turn off email notifications which is located under ‘Notifications.’

Your Brumby’s Bucks will expire in 12 months if you do not shop with us within that period. Your FREE sign-up loaf will only be available on your account for up to 3 months.

On initial sign up you should receive a Free Bread Reward ready to be redeemed in the APP or when presenting your card. If you don’t, please contact our Customer Care Team by emailing our team at

 Your rewards will be valid for three (3) Months.

If you wish to cancel your membership, please email Membership may be cancelled or refused to individuals by Brumby’s at its sole discretion.  Where Membership has been cancelled or termination (either at the request of the Member or discretion of Brumby’s): all Brumby’s Rewards that have not been redeemed will be automatically forfeited and cancelled.  You will not be eligible to earn Brumby’s Rewards or participate in Other Benefits or Promotions that require Membership from the date of cancellation. The Brumby’s Rewards card is to be returned to Brumby’s within fourteen (14) days (only Applicable to Brumby’s Rewards card holders) where requested by Brumby’s.

No problem. Simply head to and click ‘forgot my password’. You will be sent an email with further instructions.

Using your App – Update your account via the ‘Edit Profile’ in the Account section of the App. Please note that if you update your mobile number or email, you are required  to verify your details again to ensure these are correct.

Using your card – Update your account via the ‘Edit Profile’ in the Rewards section on

Whilst we actively encourage every Brumby’s store to participate in our Rewards program each store is individually owned and may offer rewards outside of the official Rewards program.

Please contact our Customer Care Team by emailing or via  our ‘Contact Us’ page on

No, rewards cannot be transferred.

No. Unfortunately, Brumby’s Rewards can only be added to one account number. Each App has their own unique account and cannot be duplicated to any other device.

The Brumby’s Rewards Club entitles members to accumulate a 7.5% credit on all purchases PLUS:

  • Registered customers will receive a free Brumby’s Loaf upon successful registration.
  • Registered customers will also receive a free Brumby’s Finger Bun for redemption during their birthday month.
  • Customers can spend their Brumby’s Bucks on all products in-store except for Seasonal Promotional items such as Easter and Christmas. However, this is at the store’s discretion.

In this case, you will need to sign up again with a new card.

Yes, present your Brumby’s Rewards card or present your Brumby’s Rewards App before your transaction is complete to ensure you accumulate your purchase.

If you do not have a card or mobile phone with you simply provide the registered mobile number or email address. You must be a registered member for this to occur.

Included Brumby’s Bread Loaf/Loaves

  • White Loaf
  • Married High Tin – White
  • Devonshire Tin – White
  • Low GI White Loaf
  • Pipe Loaf – White
  • Vienna – White
  • Cobb – White
  • Cafe Loaf – White
  • Plait
  • Kythera
  • French Loaf
  • Pasta Dura
  • Scotch Loaf
  • BBQ Loaf
  • Tiger Bread
  • High Fibre Lower GI Loaf
  • Hazelnut Brioche
  • Farmhouse Loaf – Wholemeal Grain
  • High Tin – Wholemeal Grain
  • Cobb – Wholemeal Grain
  • Wholemeal Loaf
  • Farmhouse Tin – Wholemeal
  • Sunflower & Honey Loaf
  • Cobb – Wholemeal
  • Vienna – Wholemeal
  • Cafe Loaf – Wholemeal Grain
  • Wholemeal Grain Loaf
  • High Top – Wholemeal Grain
  • Vienna – Wholemeal Grain
  • Pipe Loaf – Wholemeal
  • Cafe Loaf – Wholemeal
  • Cobb – Multigrain
  • Multigrain Loaf
  • Open Top – Multigrain
  • Mega-Grain Small
  • Mega-Grain Large
  • Pipe – Multigrain
  • Vienna – Multigrain
  • Cafe Loaf – Multigrain
  • Red Onion Cobb
  • Pumpkin Bread
  • Fruit Loaf
  • Bavarian Rye Loaf

Excluded Bread Loaves

  • Mini White Loaf
  • Mini Wholemeal Loaf
  • Mini Multigrain Loaf
  • Mini Wholemeal Grain Loaf
  • Mini Cheese Loaf
  • Mini Vienna – White
  • Mini Vienna – Wholemeal
  • Mini Vienna – Wholemeal Grain
  • Mini Vienna – Multigrain
  • Mini Cobb – White
  • Mini Cobb – Wholemeal
  • Mini Cobb – Wholemeal Grain
  • Mini Cobb – Multigrain
  • Baguette – White
  • Sourdough Baguette
  • Pane De Casa Baguette
  • Authentic Sourdough White Baguette
  • Rosemary Garlic & Sea Salt Baguette
  • Baguette Ciabatta
  • Mini Baguette White
  • French Stick – White
  • French Stick – Wholemeal
  • French Stick – Multigrain