Why have Brumby's created Pure Bake?

This new report shows there are 328 E numbered additives approved for use in Australia's food supply.

It reveals 83% of Australian adults have concerns with food additives. More than two thirds of adults try to avoid buying foods containing additives.

50 of the approved additives in Australia have been associated with adverse reactions.

The long term effects of consuming a combination of additives are unknown.

In one of the boldest moves in bakeries for years, we've abolished numbers in all of our breads and rolls (excluding those with added ingredients e.g. cheese and meats), nationwide. Delivering the product Australian consumers have been crying out for.