The change you've been looking for.

Aussies everywhere are voicing their concern at the additives in their food. The sound of their discontent is growing louder by the day.

At Brumby's, we've been listening. And we've taken action. We've created Pure Bake: a new range of breads completely free of numbered additives.

Now all of our bread and rolls (excluding those with added ingredients e.g. cheese and meat) are guaranteed to be 100% additive-free.

And the taste? It's fresh, delicious, and amazing. In fact, we challenge you to tell the difference. Plus, there's no change in the recommended retail price.

Pure Bake is now in store at Brumby's bakeries Australia wide.

To find out more about Brumby's Pure Bake visit our what's happening page.